LN Accounting came to us with a bold vision: redefine what it means to be an accounting partner for modern e-commerce and consumer goods businesses. The team at LN saw an opportunity to build the accounting firm they wished existed.
Traditional accounting firms haven't evolved much since the 1980s. They still rely on intimidation tactics and bureaucratic processes that make entrepreneurs want to run. LN's founders knew there had to be a better way—one built for people who think in terms of growth, not just compliance.
The challenge was clear: look innovative enough to attract fast-growing startups, but credible enough that they'd trust you with their finances. These companies weren't shopping for accountants. They were looking for someone who could help them scale.
02. The Insight
Most accounting firms brand themselves for other accountants, not for their actual clients. They hide behind jargon, neutral palettes, and dated aesthetics that scream "we've always done it this way."
But modern businesses—especially in e-commerce and CPG—operate differently. They move fast, think big, and need partners who match their energy. They're not looking for the firm their parents used. They want advisors who understand inventory complexity, multi-channel sales, and the unique challenges of scaling from $500K to $50M.
Our strategy: Position LN Accounting as the antithesis of traditional accounting.
We identified their core differentiator: traditional firms protect value. LN creates it. One keeps you safe, the other helps you scale.
03. The Solution
We built a brand that feels more like a tech startup than a traditional firm: bold, inclusive, and unmistakably modern. Because the future of accounting isn't about fitting in; it's about standing out.
