Influencer marketing got boring. Every agency looked the same. Sounded the same. Sold the same thing: "We know people with followers."
Influry was actually different. They'd been doing this before "influencer" was even a job title. First to market. First on TikTok when everyone else was still figuring out Instagram. They had the clients, the case studies, the credibility. What they didn't have was a brand that showed it.
Their identity was stuck in 2015 while they were already building for 2025. Classic problem: the pioneers looking like the copycats.
Time to fix that. Not with a facelift. Wit
h a complete reframe. Stop blending in with agencies still selling follower counts like it's 2019. Start looking like the agency that knows where culture is going before culture does.
Project developed inside The Branded Agency
