Creative Direction: Daniela Nicholson
Design Direction: Jose Bernal
Graphic Design: Alejandro Bedoya
Animation Design: Nicolás Pérez
Design Direction: Jose Bernal
Graphic Design: Alejandro Bedoya
Animation Design: Nicolás Pérez
PerúApps chose to undergo a rebranding to expand and target new markets. The company wanted to modernize its brand, and we were up for the task. The visual identity we created was influenced by PerúApps's fluid processes, their ability to connect and create digital solutions, and their forward-thinking mentality. We aimed to capture their essence and work ethic through the logo, which represents teamwork and synergy. Overall, we are pleased with the outcome and believe that we successfully conveyed PerúApps's brand identity.