Arkabia is an export company aimed at people who lack knowledge in this field, have no suppliers, or are starting a new business venture. As a new company in the market, it was essential to establish a solid and memorable visual identity for users. It was necessary to create an image that conveyed seriousness, security, and modernity simultaneously.
The entire identity is based on a grid that was specifically designed for Arkabia and was inspired by one of the means of transportation used in exports: the ship.
This project includes graphic elements such as the logo, icons, business cards, advertising posters, shipping ribbons, among others, using the visual identity of the brand, where black and yellow dominate as an accent color. The combination of colors used in Arkabia's visual identity provides a modern and dynamic touch to the company's image.
In conclusion, the goal was to create a solid and coherent visual identity that would enable Arkabia to effectively and attractively position itself in the market for its target audience.
The entire identity is based on a grid that was specifically designed for Arkabia and was inspired by one of the means of transportation used in exports: the ship.
This project includes graphic elements such as the logo, icons, business cards, advertising posters, shipping ribbons, among others, using the visual identity of the brand, where black and yellow dominate as an accent color. The combination of colors used in Arkabia's visual identity provides a modern and dynamic touch to the company's image.
In conclusion, the goal was to create a solid and coherent visual identity that would enable Arkabia to effectively and attractively position itself in the market for its target audience.
