Deitax is a company dedicated to providing effective internal communication solutions for mines, in order to address and solve internal problems and improve business efficiency through data analysis. The Deitax brand was created from scratch, which involved the selection and development of key elements such as naming, color palette, typography, and visual elements that were used throughout the project. The objective of this work was to ensure that the brand identity accurately reflects the company's mission and values while establishing a solid connection with employees and stakeholders in the mining sector.